Matt Fetick Team
✺ CASE STUDY / 2023
Overview
Matt Fetick and his dedicated team of Realtors are driven by a profound passion for assisting individuals in discovering not just houses, but true homes.
Employing their innovative Smart Sale approach, they ensure a safe and seamless experience for all involved in the process of selling or buying a home. As active local community members, they deeply connect to the market's pulse, offering a comprehensive range of services from assessments and marketing to negotiations and the final sale.
Beyond their real estate endeavors, the Matt Fetick Team is committed to enriching and preserving communities through volunteerism and support for local social, and economic organizations. With over 15 years of dedicated service in the Brandywine Valley, Matt and his team of 20+ Realtors and industry experts continue positively impacting clients and communities.
SERVICES:
Logo Design | Brand Identity | Stationery
✺ Field Note 001
One of the first projects we accomplished with the Matt Fetick Team was updating their logo. Their previous logo was sharp and angular; although they didn’t want to stray too far away from the original design, they did want to soften the logo overall and get away from the stark black and red that was previously used.
We got to work creating a custom type-driven logo that serves as the brand's foundation, we rounded the previously sharp edges to give it a softer appearance and utilized a subtle gradient to replace the harsh red.
✺ Field Note 002
The Matt Fetick Team previously implemented an overly dominant red and black palette. We decided to keep the integrity of the red and black but wanted to find a way to soften it.
The red is now mainly utilized within the context of a gradient and is paired with an off-black rather than a rich black for added subtly. We also incorporated warmer secondary colors to bring a sense of humanity into the brand.
✺ Field Note 003
The typefaces selected for the Matt Fetick Team brand refresh are Marlide Display and Area Normal. The intent was to juxtapose a contemporary, modern serif typeface such as Marlide Display against a clean, minimalistic san serif such as Area Normal.
✺ Field Note 004
In addition to creating Matt Fetick's logo design and brand identity, we also designed social media graphics headers, and stationery. This included print material such as flyers, listing cards, mailers, and listing promos.
